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Monthly Archives: March 2025

2025 Gamescom Booth Registration & Location Tips

March 15, 2025

2025 Gamescom Booth Registration & Location Tips


gamescom event hall location tips
Gamescom Event Hall

How to Book a Booth at Gamescom 2025

With thousands of gamers and industry professionals gathering at Gamescom every year, proper preparation is key to running a successful booth. As the early bird deadline approaches, inquiries from game companies have surged, particularly regarding booth registration, location selection, and exhibition regulations.

In our previous guide, we covered Gamescom’s key information. Now, let’s dive into how to book a booth at Gamescom 2025 and strategic tips for securing the best location.

The Earlier, The Better:
Gamescom Booth Application

  • Early Bird Registration Deadline: February 21, 2025
  • • Regular Registration Deadline: July 9, 2025


How much does it cost to book a Gamescom booth early?

  1. • Discounted Booth Fees – Gamescom early bird applicants receive an estimated 10% discount compared to regular registration.
  2. Priority in Booth Location Selection – The earlier you apply, the better your chances of securing a high-traffic location.

Applying late significantly reduces the chances of getting an ideal booth spot. Regular exhibitors are often assigned priority locations, while late applicants are allocated remaining spaces after the initial placements are completed.

Gamescom Booth Location Tips:
High-Traffic Areas & Visitor Flow

gamescom 2025 hall plan exhibition hall visitor flow
Gamescom Hall Plan – Visitor Flow

The Gamescom 2024 hall plan highlights the busiest visitor pathways inside the venue. Reviewing past layouts can help you choose the best booth location.

  • 2023 B2C Halls: 6, 8, 9, 10 (Event Hall: 7)
  • 2024 B2C Halls: 6, 7, 9, 10 (Event Hall: 8)
  • 2025 B2C Layout: Subject to change

Most general visitors enter through the North Entrance of Koelnmesse, and booths located along the main pathway highlighted in the floor plan naturally benefit from higher foot traffic. In particular, visitors heading toward Hall 10 tend to use the passage connecting Hall 9, making it a key area for maximizing visibility


💡 Key Booth Location Tips

📍 North Entrance → Hall 8 (Event Area) → Main Pathway → Halls 6, 7, 9 (B2C Area) → Hall 10 (Indie Games Area)
If your booth is in Hall 10, choose a location close to the Hall 9 connection for maximum visitor flow.

eidetic marketing at Gamescom, experience marketing agency for gaming convention

2025 Gamescom Booth Cost

All booth applications must be submitted through the official Gamescom website. Since pricing varies based on booth type and size, careful planning is essential.


Types of Booths & Pricing Factors

  • • B2B-only vs. B2C+B2B participation impacts cost and eligibility.
  • • Booth types such as Corner Stand or Island Stand have different pricing structures.

gamescom booth cost, gaming conventions


Mandatory Additional Fees

In addition to the base rental fee, mandatory additional charges apply:

  • • Energy Fee – €16.00 per sqm (covers electricity & facility usage)
  • • AUMA Fee – €0.60 per sqm (German trade fair promotion fund)
  • • Gamescom Now Package – Marketing & promotional fee (€975 for B2C booths, €330 for B2B booths)

These costs are automatically calculated when applying via the Gamescom business website. Once you enter details like your booth size, type, and registration date, the system will calculate the total cost based on various pricing factors.

See the example below for a detailed cost breakdown.

Gamescom booth price automatic calculator on the business website
Gamescom booth price automatic calculator on the business website

Essential Booth Application Rules

Before applying, keep in mind the following:

  1. 1. B2C booth required for consumer-targeted (end-user) games.
  2. 2. B2B booth size must not exceed 1.5x the B2C booth size. For example, if your B2C booth is 50 sqm, your B2B booth can be up to 75 sqm.
  3. 3. Booth assignments are determined by the organizer.

Once your booth application is confirmed, it’s time to focus on design, installation approvals, and compliance. Working with an experienced agency can streamline the process and help avoid complications.

Eidetic Marketing – Your Gamescom B2B Partner

We are an experienced agency specializing in Gamescom marketing, helping game companies maximize their global reach and KPIs with strategic planning and execution.

Having worked with major gaming companies from the US, Korea, and China, EIDETIC offers unique advantages:

gamescom level infinite booth design


Why Work with EIDETIC for Gamescom 2025?

  • ✔️ In-House Expertise: Unlike ad agencies or third-party event firms, EIDETIC has dedicated teams for planning, marketing, and design, ensuring seamless communication and execution.
  • ✔️ Local Team in Germany: With staff based in Cologne, we navigate complex local regulations and logistics, minimizing risk for exhibitors.
  • ✔️ Multilingual Event Staff: Gamescom attracts diverse attendees, making experienced multilingual staff essential. Our team ensures smooth interactions with international gamers and industry professionals.

💡 Explore More Gamescom Work

💡 Behind-the-Scenes at Gamescom with EIDETIC!

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Gamescom 2025: Essential Guide for Exhibitors

March 9, 2025

Gamescom 2025: Essential Guide for Exhibitors koln messe cologne exhibition hall

Gamescom’s Popularity Continues to Rise

The early bird registration for Gamescom 2025, the world’s largest gaming exhibition, closed on February 21.
Gamescom continues to set new records each year, with increasing exhibitors and visitors. In 2024, a lot of game companies, including Hoyoverse, Bandai Namco, and Krafton, showcased their latest titles to European gamers. Let’s take a look at some of last year’s impressive numbers:

🔥

3,060,000 sqft exhibition space
335,000 attendees from 120 countries
1,462 companies from 64 countries
1.5 million ONL live viewers
540 million ONL total online views

We attended Gamescom in 2023 and 2024 as part of exhibition projects, witnessing firsthand the event’s massive impact on the gaming industry. With growing anticipation for this year’s participating companies, we’ve compiled key information to help businesses prepare for Gamescom 2025.

EA sports football club in the game show exhibition, gaming exhibition conventions game events marketing

Gamescom 2025 Schedule & Key Programs

Gamescom 2025 will take place from August 20 to 24 in Cologne, kicking off with Opening Night Live (ONL) on August 19.
Since B2B and B2C schedules differ, check the table below for details.

 

Gamescom Date Devcom ONL
(Opening Night Live)
B2B B2C Event
8/18
(MON)
9:00-19:00        
8/19
(TUE)
20:00-22:00      
8/20
(WED)
    9:00-19:00
(7:00-20:00
for exhibitors)
Media Day
9:00-19:00
(7:00-20:00
for exhibitors)
 
8/21
(THU)
    9:00-20:00
(7:00-21:00
for exhibitors)
9:00-20:00
(7:00-21:00
for exhibitors)
General adminssion
from 10am
12:00-
Varies by event schedule
8/22
(FRI)
   
8/23
(SAT)
      9:00-20:00
(7:00-21:00
for exhibitors)
8/24
(SUN)
     
*Gamescom City Festival: 8/22(FRI)-8/24(SUN)     eidetic marketing

Beyond the exhibition halls, Gamescom is a festival featuring diverse events across the city. Since last year, the Gamescom City Festival has taken over Rudolfplatz and Hohenzollernring, with live performances, gaming showcases, and food markets adding to the excitement.

Additionally, many game developers and publishers leverage the Gamescom Awards as a major marketing tool. Game studios can submit their upcoming titles online throughout July, with nominees announced on opening day in August. The awards ceremony, typically held on the final Friday of Gamescom, is a powerful way to generate buzz before a game’s release.

Gamescom Opening Night Live (ONL)

Gamescom ONL: A Global Branding Opportunity

ONL isn’t just an opening ceremony—it’s a global marketing event live-streamed on Twitch, YouTube, and Gamescom’s official website. Major game studios use ONL to debut trailers, with developers taking the stage to share insights about their games.

Gamescom opening night live ONL sponsorship cost for game marketing: ONL stage, gaming events

In 2024, Hoyoverse showcased Zenless Zone Zero, Bandai Namco unveiled Tekken 8, and Krafton introduced Dark and Darker. The event’s massive reach makes it a prime opportunity for game marketing.

Gamescom 2025 ONL Sponsorship & Costs

Only exhibitors with a minimum booth size of 100m² can apply for ONL sponsorship. Pricing is based on video length:

Gamescom 2025 ONL sponsorship pricing, gamescom booth price cost

While the cost is significant, the exposure is unparalleled—ONL viewership exceeds 540 million. Because ONL shapes the first impression of a game, developers should create high-impact trailers and strategically plan content if showcasing multiple IPs.

Gamescom’s Massive Exhibition Hall – Koelnmesse

Gamescom takes place at Koelnmesse, spanning 3,060,000 sqft, making it one of the largest gaming expos in the world.
For comparison, Anime Expo is held at the Los Angeles Convention Center, which is 720,000 sqft—Gamescom’s venue is more than four times larger.

Gamescom Hall Plan

  • [B2B Area] → Hall 2, 3, 4
  • [B2C Area] → Hall 6, 7, 9, 10
  • [Merchandise Area] → Hall 5
  • [Event Area] → Hall 8

📍 Note: B2C hall assignments may change based on exhibitors and booth sizes. In 2023, Halls 6, 8, 9, and 10 were used for B2C, while Hall 7 hosted events.

gamescom map Koelnmesse hall plan: B2B hall, B2C hall, Merch hall, Event hall
halls_ground_plan_koelnmesse koln colgne game events

📍 Tip: Koelnmesse is huge and maze-like, so save a digital map on your phone. The venue has multiple entrances (East, West, North, South)—plan your route accordingly.

How to Get the Best Booth Location at Gamescom 2025

Game companies planning to exhibit should apply during the early bird period (~Feb 21) to secure a better booth location and save on costs.

HYBE game booth ASTRA

High-Traffic Booth Placement

Companies with well-placed booths gain higher visitor engagement. Last year, HYBE’s booth strategically positioned near key traffic zones saw strong foot traffic.

Booths can only be registered through Gamescom’s official website.

Stay tuned for Part 2, where we’ll cover step-by-step booth application tips and expert insights!

Eidetic Marketing – Your Gamescom B2B Partner

We are an experienced agency specializing in Gamescom marketing, helping game companies maximize their global reach and KPIs with strategic planning and execution.

Having worked with major gaming companies from the US, Korea, and China, EIDETIC offers unique advantages:

Gamescom BMW marketing agency

Why Work with EIDETIC for Gamescom 2025?

  • ✔️ In-House Expertise: Unlike ad agencies or third-party event firms, EIDETIC has dedicated teams for planning, marketing, and design, ensuring seamless communication and execution.
  • ✔️ Local Team in Germany: With staff based in Cologne, we navigate complex local regulations and logistics, minimizing risk for exhibitors.
  • ✔️ Multilingual Event Staff: Gamescom attracts diverse attendees, making experienced multilingual staff essential. Our team ensures smooth interactions with international gamers and industry professionals.

gameshow exhibition staff promoters operation HR

💡 Behind-the-Scenes at Gamescom with EIDETIC!

With a track record of delivering exceptional results, EIDETIC ensures your vision aligns with execution for a successful Gamescom experience.

Stay tuned for exclusive insights from our Gamescom 2025 projects!

Eidetic Marketing Gamescom Works

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